Millennials are the largest adopters of AI tools–for fun, not work

View Apart // Shutterstock Artificial intelligence is seeing traction among the largest generational contingent in the U.S. workforce: millennials. And they may not be using it just to boost productivity at work. Verbit analyzed Morning Consult survey data published in 2024 to illustrate how millennials interact most with emerging AI tools. Morning Consult polling suggests millennials are more active users of AI tools than even Gen Z. Respondents said they are about 20 percentage points more likely to use AI for work tasks when compared with overall user responses. But they also indicated they’re slightly more likely to use it for leisure or creative pursuits than work. AI is found today not just in the generative AI chatbots like ChatGPT that have invaded workplaces and popular culture. It’s also embedded in the algorithms that power recommendations in music and television streaming apps, financial investment services, productivity software like Microsoft Excel, conversation transcription tools, and those that assist in writing code. With more than a year of experimentation under their belts since the release of ChatGPT and the wave of AI software that followed, the appeal to millennials of using new AI-infused software for work is nearly on par with using it for entertainment recommendations. Millennials make up the bulk of the workforce and are AI’s early power users