Bethune-Cookman University Fires Football Coach Terry Sims

DAYTONA BEACH, Fla. – Bethune-Cookman University has let go of head football coach Terry Sims, ending a tenure at the school that lasted seven seasons. The firing came in the wake of Sims’s second straight season with a 2-9 record. Sims took over for Brian Jenkins Sr. as head coach in 2014, having previously worked under him since 2010. B-CU won five conference titles over a six-year span, establishing considerable good will for Sims for the time being. The firing was not unceremonious; the school penned a statement thanking Coach Sims for his successes at B-CU. “Thank you for all you have done and all you have meant to Bethune-Cookman football and Bethune-Cookman University,” the school wrote. “We wish you the very best in your future.” The bulk of Sims’ achievements came when B-CU played in the Mid-Eastern Athletic Conference. After moving to the Southwestern Athletic Conference, things started to fall apart. According to B-CU athletic director Reggie Theus, the school will embark on a search for a coach who can “reposition our program and ensure that we not only build a championship culture on the field, but also aspire to academic excellence and career achievement off the field.” Sims’ final win-loss record coaching the B-CU Wildcats is 38-39.