Gen Z is finding love the old fashioned way: 77% met their match IRL

Pressmaster // Shutterstock The online dating market in the U.S. is projected to reach $3.17 billion in 2025 and has revolutionized how we meet potential partners–or has it?  While swiping left and right have become synonymous with dating culture among younger generations, a 2025 Hims study found that the vast majority of people, young and old, are meeting in real life (IRL).  82% of Americans Met Their Partners In Person, Not Digitally 82% of men and women in the U.S., ages 18-65, who report either being married or in a relationship, say they met in person, not on a dating app, online community, or through social media. Not surprisingly, Gen Zs were more likely than Millennials, Gen Xers, or Boomers to meet their match digitally, but still only 23% of 18-29-year-olds report having done so, meaning that 77% met their partner the old-fashioned way.  There were few significant differences between genders, with women slightly more likely to have met their partner through family and friends (16% of women vs. 13% of men), and men slightly more likely to have met their partner at a wedding or party (8% of men vs. 5% of women) or on a blind date (6% of men vs. 3% of women). Overall, women and men were equally likely to meet their match digitally (18% and 17%, respectively) and IRL (82% and 83% respectively). Where Americans Met Their Significant Others Meeting people in real life is still popular, despite the growth in the popularity of online opportunities. Get the data. Gen Zs Are Looking For Love “In the Wild”