Innovative activation captures pet energy to raise awareness of renewable electricity

Sorry, but your browser does not support the video tag. var bptVideoPlayer = document.getElementById(“bptVideoPlayer”); if (bptVideoPlayer) { var cssText = “width: 100%;”; cssText += ” background: url(‘” + bptVideoPlayer.getAttribute(“poster”) + “‘);”; cssText += ” -webkit-background-size: cover;”; cssText += ” -moz-background-size: cover;”; cssText += ” -o-background-size: cover;”; cssText += ” background-size: cover;”; bptVideoPlayer.style.cssText = cssText; var bptVideoPlayerContainer = document.getElementById(“bptVideoPlayerContainer”); if (bptVideoPlayerContainer) { setTimeout(function () { bptVideoPlayerContainer.style.cssText = “display: block; position: relative; margin-bottom: 10px;”; var isIE = navigator.userAgent.match(/ MSIE(([0 – 9] +)(\.[0 – 9] +) ?) /); var isEdge = navigator.userAgent.indexOf(“Edge”) > -1 || navigator.userAgent.indexOf(“Trident”) > -1; if (isIE || isEdge) { fixVideoPoster(); } }, 1000); } var bptVideoPlayButton = document.getElementById(“bptVideoPlayButton”); if (bptVideoPlayButton) { bptVideoPlayButton.addEventListener(“click”, function () { bptVideoPlayer.play(); }, false); bptVideoPlayer.addEventListener(“play”, function () { bptVideoPlayButton.style.cssText = “display: none;”; }, false); } var mainImage = document.getElementById(“mainImageImgContainer_sm”); if (mainImage) { mainImage.style.cssText = “display: none;”; } var mainImage = document.getElementById(“photo-noresize”); if (mainImage) { mainImage.style.cssText = “display: none;”; } var assetGallery = document.getElementsByClassName(“asset_gallery”)[0]; if (assetGallery) { assetGallery.style.cssText = “display: none;”; } var assetGallery = document.getElementsByClassName(“trb_article_leadart”)[0]; if (assetGallery) { assetGallery.style.cssText = “display: none;”; } var assetGallery = document.querySelectorAll(“[src=’https://d372qxeqh8y72i.cloudfront.net/088014be-794a-41e2-9c0f-d4f0a4169510_web.jpg’]”)[0]; if (assetGallery) { assetGallery.style.cssText = “display: none;”; } } function fixVideoPoster() { var videoPlayer = document.getElementById(“bptVideoPlayer”); var videoPoster = document.getElementById(“bptVideoPoster”); fixVideoPosterPosition(videoPlayer, videoPoster, true); window.onresize = function() { fixVideoPosterPosition(videoPlayer, videoPoster); }; videoPoster.onclick = function() { videoPlayer.play(); videoPoster.style.display = “none”; }; videoPlayer.onplay = function() { videoPoster.style.display = “none”; }; } function fixVideoPosterPosition(videoPlayer, videoPoster, display) { setTimeout(function () { var videoPosition = videoPlayer.getBoundingClientRect(); videoPoster.style.position = “absolute”; videoPoster.style.top = “0”; videoPoster.style.left = “0”; videoPoster.style.width = videoPlayer.offsetWidth + “px”; videoPoster.style.height = (videoPlayer.offsetHeight + 20) + “px”; if (display) { videoPoster.style.display = “inline”; } }, 1010); } (BPT) – Inspired by the boundless energy of pets, Purina has launched Pet Power, an activation that harnesses the natural energy of pets to produce and raise awareness around the power of renewable electricity. Pet Power features a renewable electricity-producing walkway, symbolizing Purina’s commitment to sustainability. The electricity generated through this engaging experience for pets and their owners will be stored in batteries and donated by Purina to the APA Adoption Center in St. Louis.Turning the movement of people and their pets into renewable electricity is a first-of-its-kind use of the Pavegen technology, aligning with Purina’s ongoing efforts and commitment to creating a more sustainable planet for pets and the people who love them.Today, 95% of Purina’s electricity comes from investments in solar and wind power to help make the food that powers your pet. Purina is on track to achieve 100% renewable electricity by 2025 across its factory network and corporate offices. Additionally, as part of Nestlé’s Net Zero roadmap, Purina is contributing toward a global target of net-zero greenhouse gas emissions by 2050, designing more packaging for recycling and reducing water consumption in factories.For more information about Purina’s renewable electricity initiatives, visit Purina.com/About/Sustainability/Renewable-Electricity.