10 celebrities who have broken into the cannabis business

Denise Truscello/Getty Images for Caesars Entertainment Gone are the days of the simple choice of smoking a joint or munching on a pot brownie to consume weed. The cannabis industry has made inroads just about everywhere you can imagine–think products like coffee pods, bath bombs, and toothpaste. As recreational and medicinal cannabis use becomes legal in more states across the U.S., companies are helping innovate how people use the plant. Perhaps not surprisingly, many celebrities are at the forefront of the burgeoning cannabis industry. Sure, there are famously 420-friendly celebs like Snoop Dogg and Willie Nelson, who have openly supported the pot biz since long before its legalization. But many other actors, musicians, and even athletes have entered the game recently. Though it’s relatively typical for the rich and famous to launch clothing lines and restaurants, the cannabis industry presents a new investment opportunity. Several celebrities have started everything from primo weed lines to pot accessory companies, and since these entrepreneurs bring their pre-existing fan bases with them, their business ventures often see significant success. As we near 4/20, Stacker has researched which celebrities have found success in the cannabis industry thus far. You might find some unexpected names and faces on this list, so read on to learn who is making headlines in canna-business. Martha Stewart Jeff Kravitz/FilmMagic // Getty Images Home improvement and lifestyle guru Martha Stewart raised a few eyebrows in September 2020 when she debuted Martha Stewart CBD, a collaboration with cannabinoid company Canopy Growth. But Stewart’s CBD products are more for health and healing than recreational use, with fruit-flavored gummies to improve sleep, reduce stress, promote relaxation, and so on. Stewart says her decision to launch Martha CBD stemmed from lackluster experiences with other edibles. She told People in a 2023 interview, “So many CBD gummies I’ve sampled have been disappointing because of the tough, chewy texture and unpleasant aftertaste, so I wanted to elevate this category by making CBD a more accessible and pleasurable experience.” Jim Belushi